I recently joined the National Speakers Association (NSA), and their 2012 Winter Conference was this past weekend in Dallas. Over the course of three days I wrote plenty of notes, but wanted to share those golden nuggets that some of the high powered speakers said. In this funny picture with Brian Tracy I was actually having a conversation with him, and he was smart enough to answer me while looking at the camera! That’s why he is a go-zillionaire and I’m not.
There were so many fabulous tidbits that I decided to split the list in half. Look for the other half in my next post! Here are the first 8…
What did you say, Brian?
- “It’s funny how flowers grow out of the dirt sometimes.” Lisa Sasevich was talking about how sometimes we feel we have a lot of nothing, but keep working away, until suddenly, success appears.
- “Don’t change your act. Change your audience.” Again, a quote from Lisa when she was talking about her dad, Eddie Garson, who is a professional ventriloquist. This was something he used to tell her when she was tempted to change directions in her business.
- “If you don’t board in the next 18 months, you do not reach the New World!” Love this quote from Brendon Burchard, author of The Millionaire Messenger. He was talking about how the next 18 months are critical to the development of our individual web presence and the ability to proliferate our message. We each need to own our topic online now or someone will take that spot instead.
- “I don’t think competition. I think choice.” Brendon B, again. Many people feel the same way about others who are in the same business and space as we are. Let’s not view them as competitors. They really aren’t. We are our own unique business. Plus, we’re busy. We buy what’s in front of us. So capture that spot first!
- “Does this really move the needle for the reader?” (Yes, BB) Is what you are talking about in your blog, ezine, social media posts really making a difference to your reader? If not, then course correct. Don’t just serve out “stuff.” And, continually ask if your work moves your OWN needle, too!
- Here’s the one that probably impacted me the most. “We need to focus. The average American watches 4 hours of TV per day. Over your lifetime that equates to 13 years, people! The cost to you is over $2 Million in lost wages. And if that money were invested, a way greater sum.” Brendon Burchard was talking about productivity and discipline. (He was moving so fast, all my pictures of him are fuzzy! This is one high energy dude.) I am vowing to not waste time anymore during the day. Get up and get going.
- “You’re not marketing to a grandstand. You’re marketing to a moving parade.” This pearl of wisdom is from superstar Alex Mandossian. Like Lisa’s Dad, he is saying to keep on with what you are doing; get better and better at it. New prospects and clients are always in the pipeline who haven’t experienced you before. Stay with your message.
- “What gets measured gets treasured.” This was repeated by Valerie Cade and is pretty simple. If you want to achieve something, set some goals around it, look at your performance, and measure your performance towards getting there.
Well, you should have nodded and smiled at least a couple of times while reading these little gems. Feel free to print them out and post above your desk. I know I will.
Would you do me a favor and let me know which one was your favorite? Thanks for sharing!
I love #4. There are so many photographers but plenty of business for us all. I love to meet other photographers. They are wonderful resources for growth and expansion. We aren’t all shooting the same thing, so we can help each other and offer referrals. It’s a win-win!
Hi Mollie! Thanks for your thoughts. When I began to really understand and live this idea, my business started to grow. It IS win-win.
#4 is my favorite. It’s funny, I had my CPA practice for seven years and always had that mantra. I was so different from other CPA’s that I didn’t see how you could compare me to others. I knew I wasn’t right for everyone and everyone was not right for me. We had to find the magic.
Life is all about choices. I had four other CPA’s that lived and worked in the same city as me as close friends and lunch partners. We would get together monthly to see what was and was not working for each of us. We would also refer clients to each other at times when the “magic” just was not there for whatever reason.
Great information Amy! Thank you for sharing…
These are great nuggets, I can’t wait to read the rest.
I really like the “don’t change your act, change your audience.” I’ve often felt as though we spend so much time in front of the wrong people. Great nugget to remember!
Great list Amy – thanks for compiling and sharing with us! I can’t wait for the rest as well.
I gotta agree with Andrea – “Don’t change your act, change your audience” – as we grow and evolve so does our audience – we need to adapt accordinly.
Very inspiring article Amy – thank you! xo
[...] found this post and haven’t already seen Part One of the Golden Nuggets report, then click here to get the background. In short, these are some things that I wrote down during presentations at [...]
Kristi, there really IS plenty of business for everyone! Appreciate your thoughts.
Andrea and Brenda, it’s cool to remember that we always have plenty of opportunities to get in front of our target clients. And more just keep on coming by…!
Hi Amy! OMGosh what a cute pic of you and Brian!! Hahaha!
I love “You’re not marketing to a grandstand. You’re marketing to a moving parade.” from Alex Mandossian << Sidebar: Alex is one of my FAVOURITE people on the planet! I credit my zest for online business to Alex's mentorship. His Six Figure Teleseminar Secrets program – best virtual training I've taken to this date.
It's such a great reminder about the premise of great marketing… consistency, repetition, persistence. (Lisa's Dad sounds pretty smart too hey! LOL)
Thanks for sharing the nuggets Amy!! xo
I love that there is an underlying theme here to STAY THE COURSE. So many entrepreneurs change their brand, their business name, their focus, etc. every six months to a year and it confuses people! Stick with what you ROCK at and stay the course. Keep getting better and own your position in the marketplace has been my mantra for a couple years now!
Gina – I was so honored to be in the presence of such superstars! Love that you claim “zest” as an attribute. Alex definitely was zesty.
Jennifer – aren’t you good to pick up on that theme! I felt it but didn’t put words to it. Thanks for adding some punch to my list!
Always appreciate your shares, you two!