1. Voice message – Does a real person answer your phone? Everyone should say the same thing and it needs to be aligned to your business image. Is the voice message on the main phone and everyone’s extensions and cell phones also aligned? Phone etiquette seems like a little thing but can trip you up easily.
2. Email signature – Your company has a brand which needs to be carried through on all of your marketing, including emails. Each employee should have a branded email signature which could include your logo and all text in a standard font, maybe using your company colors. Include a phone number, website and other information you find appropriate.
3. Website – If your website hasn’t been updated in a while, it’s probably time for some fresh content or a whole new look. Make sure all of the contact information is correct and all of the links work. Make it easy for visitors to see what you do and quickly spot a phone number and address.
4. Social media – It may be a necessary evil to you, and you still need to have some presence. By that I mean, each team member needs a client-attractive LinkedIn profile and should start using LinkedIn to connect with past, current and future clients. It’s a networking tool and way easier than going to an event across town where you don’t know anyone. Just have normal conversations with people in LinkedIn. Give without expecting in return. Make sure your profile has all of the needed components and that it reflects well on you and your company. Reminder: this is not Facebook. The same rules don’t apply.
5. Greetings – Isn’t it nice when you are greeted when entering a store or business? Maybe you should ensure the same friendly thing is happening when customers walk in your own business.
6. Newsletters – Hard copy or electronic, they need to have consistent branding with everything else. Maybe a fresh new look, too, if it’s been a while since it was designed.
7. Business cards – Make sure everyone’s cards look the same with company branding. If phone numbers or emails have changed, please have them reprinted. No lines drawn through incorrect information!
8. Proposals, invoices, other documents should be from company designed standard templates. Again, what’s important is that everything going out to clients looks the same. It’s all part of your branding and how you show up.
Now that you’ve had a diagnosis and seen what the prescription looks like, roll up your sleeve and get ready. It won’t hurt much.