Horrors! It’s April Fools Day.

From Christmas Eve to today it has been one short streak of days running into each other. Okay, maybe it slowed down a couple weeks ago, but mostly for 90 days straight. During that time I’ve done lots of listening and exploring to learn more about myself and my business. There have also been things going on at home that required lots of energy, and frankly, my blog just had to take a little recess during all of that. Maybe you have experienced times like this? Thank you for humoring me during this time.

Yesterday I heard someone talking about recognizing the cycles in our businesses. She went on to say that it might take a couple of years to know when the peaks and valleys might occur for us. In my head I added: so adjust your marketing accordingly. This was an interesting revelation to me. I hadn’t considered that my own business might be cyclical. But it makes perfect sense to me and we all need to examine what is going on in our client’s lives that would cause this. No need for panic, just be prepared with different programs or things to do to keep moving ahead. Is it time for a teleseminar or a new product launch? Time to focus on social media marketing, creating videos or writing more articles?

In closing, here is a book recommendation that looks very promising: The Magic of Thinking Big, by David Schwartz. Gina Bell was telling me about it – it’s about creative thinking. One of the points is to believe “it” can be done. When you believe, your mind finds ways to do it. (Whatever “it” is for you.)  I love that!