Social Media Changed Communication in the 21st Century

Deborah Hanchey over at My WP Works recently completed the Virtual Event Specialist program through the VA Classroom and offered to try out her new skills for me. I, of course, chose to talk about my favorite subject: social media.

We cover a lot of ground in 17 minutes, from statistics, to why you need social media, to how to plan your social media activity.

It’s all valuable information, so please take a look. I’d love your feedback!

Video Marketing Made Easy

A couple weeks ago I conducted a social media presentation to a large group of business owners from my area. Shortly thereafter one of the attendees became my client. She wanted some help boosting her internet presence. We started with a great strategy session and brainstormed a lot of ideas. Well, earlier this week I received an email from her bragging about the videos she had made showing multiple applications for her product.  After viewing them, one of my friends said, “She could be the new Billy Mays.” I think she’s right!

Here is the link for one of the videos.  NokOut There are several additional videos already listed on You Tube, and she is adding more in the next week. I was so proud of her and the videos that I wanted to share them with you. They are only 1 minute long, but definitely get the message across. Each video shows a different application for using this product.

If you have a product to sell, why don’t you make some videos. Create a free You Tube account, upload the videos, and then start spreading the word on your blog, Facebook, Twitter, and put it on your website.  Ask your clients and customers to send in videos they have made using your product, too. Be creative – have a video contest perhaps. Videos can be used for teaching, giving a look at your restaurant or store, or explaining something new.  All you need is an inexpensive video camera ($150-$175). If you want to do some simple editing, there are a variety of software tools that you can use. My favorite is Camtasia Studio. You can use it for editing both video and audio, and at $299, it’s been a nice tool to add to my business.

Good luck with your own video marketing. Just be careful what you create: You Tube is forever.