LinkedIn has enhanced their company pages. What? You didn’t even know they had company pages? Actually, LinkedIn has really nice company pages, but they are unfortunately a well kept secret.
One of the cool features that I like on Company pages is that you can add all of the products and services you offer, plus attach a picture with each one. This capability has been around for awhile. Each product will have its own page and you can link to the website URL that showcases that same product. Lovely! In addition, you can get recommendations for each product or service you offer.
With the new personal profiles that are now in place for all LinkedIn users, there are also some nice enhancements to the Company profiles. Read on to learn about the new cover photo. (Confession: I don’t think they are calling it a cover photo, but most of you are familiar with Facebook cover photos, so that is why I am calling it that.)
It’s easy to add a cover photo, and I chose to use an existing graphic.
- Go to your Company page if you have one.
- Click on the Edit button in the upper right.
- You are now on the Overview tab in Edit mode. When you scroll down you will see a place to upload your new Image. Click on Add Image and upload. Your image size is 646 x 220 px. If your image is bigger than that, you will have an opportunity to crop it.
- Once the image is uploaded you will need to scroll up to the top of the page and click on Publish in the upper right.
Now visitors to your company page will see your new cover photo! Similar to Facebook, this is a great place to put branding information. Unlike Facebook, you can put contact information here and calls-to-action. At least I haven’t seen anything that suggests otherwise.
Notice on the Overview tab that you can add your logo, company description, specialties, and more.
If you haven’t looked into the coolness of the LinkedIn Company page, take a few minutes this week to set it up if you are the business owner.
If you already have a LinkedIn Company page, leave me the link so I can check it out!