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Archive for Social Media

How is Managed Care Like Managed Social Media?

by Amy · Comments (0)
03 Jun

I’ve been away from the blog for a bit. We’ve been going through what many of you have gone through before or may be going through now. My mother-in-law had a “mishap” and we have spent time and mental energy away from work trying to get her through the rehab process. (This is not our first rodeo, either.) We recently made the decision to move her to our town in order to better stay on top of things.

In going through all the rigamarole associated with choosing the right managed care facility- read nursing home – a number of things have jumped out at me that we already knew, and that have some strong relevance to running your marketing. Here’s what you need to know.social media pain managed here

  • You can do it all yourself, or you can recruit some helpful team members.
    • In managed care, patients need to have an advocate for best results, and it doesn’t hurt to have a group of you available for this important role. Many hands make light work for visits, errands, and filling in when necessary.
    • In social media you can do it all yourself, or you can hire someone to help you setup your Facebook page, create some custom graphics and apps, and even monitor your various social networks. You can use a social media manager to help maintain your presence and use their experience to grow it into something you couldn’t do by yourself.
  • The closer you are to the situation, the better the results are going to be.
    • To restate the obvious, having your loved one in a managed care facility in the same city will ensure that you are on top of everything going on. That doesn’t mean it’s going to go smoothly and everyone will do their part well. It just means that you have a better chance to put your eyes on everything going on and stop problems when they happen instead of finding out about them days or weeks later.
    • When it comes to your social media, you need to be managing it on a daily basis, too. What if someone is asking a question or posting a comment and you aren’t there to answer? Don’t you need to be responsive to them? The only thing worse than no social media presence is a bad social media presence. This is not set it and forget it. If you aren’t going to be on top of things every day, outsource some of this to someone who does this for a living. They can let you know when and how to communicate and build the relationships with people in your networks.
  • There are a lot of bad solutions.
    • This should not come as a shock to you, but there are a lot of nursing homes  managed care facilities that aren’t up to snuff. Do your homework. Make the very best of a bad situation. There are a lot of great facilities, too, so talk to people, do some site visits, and find one that keeps you and your loved one happy.
    • There are a lot of social media posers out there. They go by a lot of titles, and they claim a lot of things. Do your homework here, too. See how they manage their own social media and the results they are getting for their clients. Visit their sites, talk to people, and get a great social media manager.

It is my wish that you don’t have to deal with managed care for your loved ones. But if you decide to hire a social media manager to improve your social media presence, find someone that can create a strategy and solution that’s perfect for you.

 

Comments (0)
Categories : Social Media, Success, Things I've Learned, Tips
Tags : outsource social media, social media manager

5 Places to Find Good Content to Share

by Amy · Comments (15)
23 Jan

How to collect content for your blogSome days it is downright impossible to come up with something useful, valuable, or remotely entertaining to write a blog or Facebook post about. That is why you need to plan ahead. Good ideas constantly come through your office. You just need a system to collect it all.

Here is the system I teach my clients.

  1. When that industry journal, business magazine, or newsletter comes in the office (we’re talking US Postal service here), take 15 seconds to eyeball the table of contents and find one article worth reading LATER. Put a sticky note in that page and toss it in a corner chair or box labeled CONTENT IDEAS.
  2. When the email newsletters come through your inbox and catch your eye, immediately scan the article and decide in 15 seconds if this is something you can share with your followers. If so, then drag into a side folder in your inbox labeled CONTENT IDEAS.
  3. Find some blogs in your industry that have pertinent information you can share with your followers. Set up the RSS to receive them in your reader or your bookmarks, then let them collect until you need some content.
  4. Set up a few Google Alerts on your keywords and have the alert emailed to you on a regular basis. Set up a filter for them to automatically go straight to a folder called Google Alerts.
  5. When the great idea comes to you in the middle of the day or night, grab an index card out of your office index card box and jot a one line description of the blog post.

When it is time to write some Facebook or blog posts, go to your index cards or the box in the chair and flip to the articles you have saved. Go to your inbox and do the same there. And last, do the same for your RSS feeds and Google Alerts. You should be able to come up with at least several great ideas in a couple of minutes. Some you can read and then add your twist in a blog post, and some you may just want to link to and comment on.

It’s not rocket science, but it works for me. In the comments, share some things that you do. I’d love to hear them!

 

Comments (15)
Categories : Blogging, Business Ideas, Social Media, Things I've Learned, Tips
Tags : collecting content, creating content

Do Unto Others in Facebook as You Would Have Them Do Unto You

by Amy · Comments (14)
17 Jan

I get this question a lot: How do I get more Facebook fans? My answer is this: Be the fan you want others to be.

Why you should Like, Comment, Tag and Share on Facebook Yes, there are lots of things you can do to increase your fan base, but the one thing that many forget is that you can’t expect others to tag, like, comment, and share your stuff if you are not doing the same for others.

Luckily, being a good fan doesn’t take a lot of time or skill. Just put this in your daily Facebook To-Do list. Each day, try to do one or more of the following things.

  • Like a post on another Facebook page.
  • find a post from another Facebook Page that you can share to your own Fans.
  • tag another business Page that you have liked in one of your posts.
  • comment on another Page that you follow. Keep that conversation going.

We all want more activity, so start by being active yourself!

The five minutes you invest in others will come back to you. What are you doing to build connections with others in Facebook?

Comments (14)
Categories : Facebook, Marketing Ideas, Social Media, Success, Technology, Tips

Your 7 Step LinkedIn Check List

by Amy · Comments (14)
10 Jan

LinkedIn logoToday I was teaching a class on building a Marketing Calendar. (shout out to all my fine students: Hey, Hey!) We were going through a long list of offline and online activities that you can do to market your business and we got to Social Media. The example I used was LinkedIn, and that you have to have a social media checklist for what you are going to do in Facebook, LinkedIn, Twitter, etc, each time you visit. If you don’t have a checklist, we all know what happens when you are there…you bounce from one post to another to another to someone else to something else… and pretty soon an hour has gone by and you haven’t accomplished anything!

You need a checklist. (And discipline. But that’s another post!) And I find that a lot of people are a little unsure about what they should be doing in LinkedIn. So, here is what you might want to be doing every time you log into LinkedIn.

  1. Accept any outstanding connections. (outstanding in BOTH senses of  the word!)
  2. Send a few connection requests.
  3. Scroll through the list of posts in your newsfeed and see if there is something you can share.
  4. Write a recommendation for one of your connections.
  5. Go to one of your groups and answer a question. Optionally, post a question. If you aren’t in any groups, join a few.
  6. Post a link to a really great article or blog post that would be of interest to your connections.
  7. Periodically update your profile. Make sure it’s a GREAT profile.

As you get more comfortable with LinkedIn, you may want to add some other steps, but if you aren’t spending much time in LinkedIn yet, make it a goal this year to log in at least once per week and “work it!” Start with just 15 minutes each week. How about when you are having a coffee break?

See you around – I’ll be looking for you there!

This is the checklist I am working with right now.What are you doing that has worked for you?

 

 

Comments (14)
Categories : Business Ideas, Business Management & Systems, LinkedIn, Social Media, Software Ideas, Success, Tips
Tags : LinkedIn checklist, LinkedIn tips
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