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Archive for Small Business

How is Building a Business Like Training for a Marathon?

by Amy · Comments (6)
01 May

No. I am not training for a marathon. But I drove to Oklahoma City this weekend to watch one! My daughter’s best friend was running her first full marathon, and best friend’s Dad was running his first half marathon.

Grumpy cat at the marathonNo. This is not a picture of me, my daughter, or anyone that I know, but it was one of many funny signs that spectators brought to cheer on the runners.

This marathon is a tribute to the 1995 Oklahoma City bombing, and there were about 15,000 runners this year. There were also 10 runners running who hadn’t had a chance to finish the Boston Marathon. There were actually many others running in red socks to commemorate Boston.

So, how does this tie in to being a business owner?

  • You are in it for the long haul.

Starting a business or running a marathon requires dedication and commitment, and that isn’t going to happen overnight. Runners know that they have to train for that first 5K before jumping in and going for a marathon. They set smaller interim goals to start with and work towards that marathon by first preparing for smaller races. Then, they set longer race goals until they work up to a half marathon and then a marathon.

In the business world, you also set larger goals and smaller, interim goals. As you work toward the bigger goals, you are reaching the interim goals. When the going gets tough, reach out and find a friend, a mentor, or hire a coach to get you through. You’ve heard many times how you should never give up, because success may be closer than you think.

  • You have to work hard, especially when you don’t want to.

Training for a marathon requires hours and hours of running each week. For many, that means rising long before sunrise and getting those runs in before work. For others it may be later in the evening. I’m sure there are many days when you would just rather not lace up those shoes and hit the road, but the self-discipline will kick in and get you out there, easing you toward your goal.

As a business owner, there are many days when you would rather hit the snooze button or take the afternoon off. You may work many evenings, too, when it would be a lot more fun to sit and watch television or read a book. (and not a business book!) By focusing and doing all those little things that add up today, you can look forward to longer benefits in the future after your business is successful and thriving.

  • The growth comes from the journey, not the destination.

Runners have a saying: “We know 26.2 is the short part because we run.” The 26.2 miles of a marathon are just the culmination of the months of running in the heat, the cold, the dark, the rain, or the sweltering sun.

‘The ascent of Everest was not the work of one day, nor even of those few unforgettable weeks in which we climbed…it is, in fact, a tale of sustained and tenacious endeavor by many, over a long period of time.” ~ Sir John Hunt, scaled Mount Everest in 1953.

Because it is going to take some time to reach some of your business goals, you may as well at least enjoy the journey. It’s a time to learn all you can about everything pertaining to your industry and skills. Each successive step on the way makes you not only stronger, but that much closer to the destination. Think of all the things you’ve learned so far, all the fantastic people you’ve met, all that you’ve accomplished to date. Then realize that you will have so many more wonderful experiences in your business life. The journey is full of riches.

This weekend I stood in awe of the thousands of people who did what I can’t do. They ranged from youngsters to seniors, and from trim to really overweight. But they kept going and crossed the finish line; some at a fast pace and some a slow one. But they finished.

Monday morning I asked myself, “What is keeping me from achieving the hardest thing in my business?” I want to feel that same joy that those people felt when they met their biggest goal!

What is keeping YOU from crossing the finish line?

Comments (6)
Categories : Just For Fun, Small Business, Success, Things I've Learned
Tags : grumpy cat, marathon

How I’m Kicking Bright Shiny Object Syndrome to the Curb

by Amy · Comments (10)
18 Apr

Overwhelmed with new information?

Is your mind spinning with new ideas and possibilities?

Have you bought books, downloaded MP3′s and free reports that you haven’t done anything with?

Join the club! As I glance around my desk I see a lot of ideas: hopeful, waiting for action. And every day my email, Facebook, LinkedIn and RSS feeds bring in hundreds more new ideas. AAck. What’s a girl to do?

The last few weeks I’ve been kind of paralyzed with possibilities and it’s time to get the wheels turning again! But which thing am I going to do first? There are so many to choose from. If you are walking this same path, maybe what I am planning will help you. Here are the steps I am taking to get focused and moving.

  • kicking bright shiny objects to the curbGo back to my 2013 Marketing Calendar. This is helping me get my arms around the number of things that I can do or plan to do over the next 8 months.
  • Look at each of my current offerings and see what needs tweaking. Is there something I can add? Is there something that needs changing or updating? Can I repackage it somehow and combine with something new?
  • Quickly look through the list of things that I want to add to my business. Get some inspiration and information from all of those BSO’s around the office.
  • Pick two.  (sounds like something from the 3 Stooges!)
  • Slot those two into my calendar.
  • Now, schedule 1 work day each week (at least) until the end of the year to get.this.stuff.done!

Won’t you join me in kicking Bright Shiny Objects to the curb? What ideas do you have just hanging around waiting for action?

 

 

Comments (10)
Categories : Business Ideas, Business Management & Systems, Marketing Ideas, Small Business, Success
Tags : bright shiny objects

Training in the Trenches, or When The Rubber Hits the Road

by Amy · Comments (6)
17 Apr

Teaching is always a learning experience. And last night was no different.  After walking into the relatively unknown for decades, you’d think I had seen it all. You are usually only surprised when something unexpected DOESN’T happen!

rubber meets the roadA couple of months ago I was asked to teach part four of a 4-part marketing series for business owners in a city about 2 hours away from me. The lead instructor and I communicated several times, ironing out the details. I took pieces of other courses I have created and customized them for this group. Of course, there was plenty of new material, and I wanted to incorporate a lot of new ideas from my T&D courses. All seemed to be ready to roll.

Here are the things that can be helpful.

  • Arrive at least 30-45 minutes early to allow time to setup and get situated. You can get a lot of problems ironed out early.
  • Know who all of the participants are and visit their websites (if they have them), and see what kind of social media presence they have
  • If it’s a computer lab, make sure to group a “buzzards” with a “bluebirds.” That can help with keeping things moving along during hands-on time.
  • Have lots of activities and hope your group plays along.
  • Avoid death by PowerPoint.
  • Have an interesting story or two to help make your points. Mine your own life for them. You’ve got plenty! It’s just a matter of putting on your thinking cap.

Here are the things that are not helpful.

  • Nobody shows up on time and that really tight schedule gets thrown out the window.
  • The temperature in the room goes up to about 80 degrees and there is no way to change it. Remember, this is after work, and the people are tired anyway.
  • No food or drink in the room, so caffeine jolts only come at break.
  • Half of those who signed up and paid don’t bother to come. This is too bad for them, but it can also throw off your room arrangements, groupings, and activities. Be light on your feet.

All in all, we had a great time and I think the attendees learned a lot, despite the heat, the time, and the late hour! As my Mom, the Girl Scout Leader always said: “Be Prepared.”

Do you have some coping-with-the-unexpected stories to share?

Comments (6)
Categories : Small Business, Speaking, Success, Technology, Things I've Learned, Tips, Training
Tags : be prepared, dealing with the unexpected

Do It or Dump It!

by Amy · Comments (10)
03 Apr

Do you have too much to do and not enough time to do it all? Of course! We all do. Or at least it sure seems that way. One thing that may be holding you back in business is that you are doing things you no longer should be doing.  Delegate, my friend!

When do you delegate? As soon as possible, and sooner than you think you need to. When I started my business, I quickly became overwhelmed with some activities that I didn’t like doing. So I hired a VA. She handles some things that I CAN do, but choose not to. She can get them done in about a tenth of the time, and I can just email her what I need and it happens. Done.

timeHow do you know what to delegate?  A few weeks ago I was in my Training and Development course and we were talking about delegation. The presenter, Jennifer Ledet, said a few things that I want to share with you.

Find out how you are spending your time.

  • Look at your weekly activities (write them down.)
  • What is the priority and importance of each item?
  • Include those things you know you should be doing but aren’t because you don’t have the time.
  • Figure out what things are time wasters in your day.
  • What might you be doing that seems urgent, but isn’t very important or revenue generating?

Then, decide one of 4 things to do with each task.

  1. Do it
  2. Dump it
  3. Delegate it
  4. Delay the decision

Take those things that are boring, tedious, complicated, time consuming, or that you are not doing at all, and get someone else to do them for you. And get all those time wasters off of your calendar as much as possible. By moving more things off of your plate by either dumping or delegating, you will find yourself with more time to build that business of yours into the successful empire you want it to be! Thanks for those great ideas, Jennifer!

What things have you delegated or are planning to delegate?

Comments (10)
Categories : Business Ideas, Business Management & Systems, Small Business, Success, Things I've Learned, Tips
Tags : delegate, Jennifer Ledet, time wasters, training and development
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