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Archive for Computer Ideas

Get Your Focus Here

by Amy · Comments (3)
07 Dec

I’m moving…to a new desk. In another part of the room. Just for a couple of hours.

Yesterday I posted video #3 in a new series I created to help my peeps get focused at work so they can spend time getting their marketing done. Some of you probably get my emails, so I will just summarize some of the highlights. These are tried and true things that I do and have found to be a big help!

  • Turn off your phone when you need to get some work done. That is why you recorded that nice voice message. Remember the one that politely says you are busy and will get back to them as soon as possible? Well, use it. At least turn the sound off or stick it in a desk drawer to stop the distraction.
  • Shut down the computer. Okay, you may need to be on the internet to do your work, but close down Facebook, Twitter, Pinterest; whatever is distracting and not something you are working on right this minute.
  • Close your email.Again, if sending emails is part of the project you are working on, at least turn off the new mail notification sound so you won’t be enticed by the sound and the pull of whatever that new message might be for you.
  • Change your email settings. My favorite focus tip is to only check for messages a few times each day. You could do this by only having your email open in the morning sometime, mid-day, and at the end of the afternoon. Or, you could leave your email open all day and set the email settings to only check for new email every hour, or longer.

I use Outlook for my email on my computer, and the default is for the software to check for new emails every 5 minutes. Well, no wonder I was always distracted. As business owners we get about 200 emails each day, so the constant looking was making me crazy and keeping me from being productive. Admit it. You get distracted by email, too!

This setting doesn’t keep me from sending out email right away. I hit “send” and away it goes. But it only reads IN my emails when I hit the “send and receive” button, or the hour is up. Try it!

  • Move to another desk somewhere. For me, that is the island in my kitchen, my husband’s desk if he is out of the office, or a trip to CoHab, our local co-working facility. The change of scenery and lack of clutter around me really help me to concentrate better. Just take the few things you need  to work on and that eliminates a lot of the distractions at your usual working space.

Now that you have set yourself up for focused work time, get moving! And if the work you need to be doing is marketing yourself and your business, commit 2 hours each week for it. Every single week. No arguing with yourself. If you aren’t marketing your business, you end up with NO business! Get it on your calendar and get it done.

(If you need some help in Creating Your Marketing Master Calendar, you might swing by my class next week. If you click on the link, you can get the details. This one is local…)

 

 

Comments (3)
Categories : Business Ideas, Business Management & Systems, Computer Ideas, Just For Fun, Marketing Ideas, Small Business, Success, Things I've Learned, Tips
Tags : get focused

3 LinkedIn Tips to Improve Your Image

by Amy · Comments (10)
25 Sep

LinkedInYou know the drill. Log into LinkedIn and find somebody to add to your growing list of connections. Or maybe you went to a networking event and have a stack of business cards, or perhaps you now have a few new prospects and clients. A good business practice is to reach out and connect with them right away in LinkedIn.

How you connect with them can make all the difference in how you are perceived. Here are a couple of tips.

  1. Personalized invitations
  2. You probably get a lot of LinkedIn invitations to connect. Even the most minimal social media users get lots of connection requests. The larger your network, it seems the more requests you will get. Often the requests come from someone we don’t know or barely know, and the chances of connection increase when the invitation is personalized.

    LinkedIn has a canned message. “I’d like to add you to my professional network on LinkedIn….” This gives me no information about who you are or why I should connect with you. Why not personalize the invitation. By just adding a “Hi, Amy” you catch my attention. But go the extra mile and write at least one sentence that identifies who you are or how you might know this person. “We met at last week’s Rotary meeting” or “We are in the same LinkedIn group.”

    By personalizing your invitation you tell me you are serious about your connections and that you understand how to relate to people. Using the canned connection message is like passing your business cards around the room and not taking the time to get to know me.

  3. Send a message
  4. You’ve received a LinkedIn connection request and decide to accept it. Now what? As soon as you accept the connection you are taken back to the Invitation screen and have an option to “Send a Message.” Right then you should send that person a short message. This is intended to open up and start building your relationship with that person. It can be something as simple as “Thank you for connecting with me. I am interested in hearing more about what you do.” People will be astounded that you took the extra 15 seconds to make a personal connection.  Now, you have separated yourself from the rest of the pack.

  5. Give recommendations
  6. Remember the “old days” when resumes had a section for personal and professional references? That kind of information is still appropriate, and you can find it in LinkedIn. It is worth the time to send a few recommendations to business colleagues. If you haven’t worked with them personally then it wouldn’t be appropriate. However, if it is a friend of yours you can craft more of a personal recommendation. “Susan is the most optimistic person I know. She has received numerous awards from her employer and is known throughout the community as a great volunteer.”

    If you have worked with someone, make it a habit to send a recommendation.  They are usually just a couple of sentences and mention one or two good points about that person. Having some recommendations on your page may help a potential client decide in your favor.

    The cool thing about the LinkedIn recommendation feature is that after you send one to someone, the system then asks if they would like to write a recommendation for you! No more writing those uncomfortable emails asking someone for a recommendation!

If you put 15 minutes each week into LinkedIn you can make an improved first impression. So, go now, and write a recommendation for someone. Then start really getting to know your connections!

Comments (10)
Categories : Computer Ideas, LinkedIn, Marketing Ideas, Social Media, Success, Training
Tags : how to guide, LinkedIn connections, LinkedIn recommendations, LinkedIn tips, Social Media

S-T-R-E-T-C-H

by Amy · Comments (3)
17 May

Today I completed “Ring 2″ of my newest program, The 2012 Marketing Olympics. This ring is all about your social media profiles, and a webinar platform was perfect for this discussion. This project has been a lot of fun to put together, and there are so many great ideas with this theme. I’ve got to give a special shout out to my Mastermind buddies, my VA, and a local marketing friend. Without their not-so-gentle prodding, it wouldn’t have gone from conception to fruition in under a month…….Ta-Da!

2012 Marketing Olympics logo

So, today I want to talk about stretching yourself. (I believe I need to let the hem out of my pants now, I’ve grown that much.) Of course, it’s been a lot of long hours, and a lot of feedback in phone calls and emails, but I can say that this one is in the bag now.

One of my reasons for creating this program (besides just wanting to get all of this information out to my peeps) was to try out some new marketing tools this year, and this has been a combination of a LOT of them, with more to follow.  I did some advertising for the Marketing Olympics that I had never done before,  and also crafted and held a 2-part mini series leading up to the event. All very fun, but I must admit, I’m glad to have a few days until the next session; there are two more weeks of the main event, and my brain still spins long after I close my eyes at night.

A couple of years ago I did a monthly series of conference calls and had great response. I even used a webinar platform that was in Beta at the time, called Linqto. It runs with Facebook, and was a really cool tool. This go-round, I am trying out GoToWebinar, and so far, it has worked fine. In fact, I can see how I might want to use this a lot more for training sessions and consulting. My focus going forward is on a lot more training, so guess I need to have a tool like this in my back pocket.

Over the next couple of months I’m doing some other new things, and right now, some of those ideas haven’t even come together yet. I’ll be surprising myself, apparently. The timing is so right for me to stretch myself. If you read my last post about structure, you know that sometimes I need to have dates on the calendar and commit myself to doing things. The Marketing Olympics has been my structure the past month, and I’m loving it.

For me, creating this program has been a Gold Medal effort. What do you have brewing for the Gold?

Comments (3)
Categories : Computer Ideas, Facebook, Marketing Ideas, Social Media, Software Ideas, Success, Technology, Training
Tags : Ask Amy teleseminar, business advice, business goals, business ideas, business inspiration, business success, business support, business systems, How does she do it, how to guide, Marketing Olympics, Olympics, Social Media, technology, training, Video Marketing, webinars

7 Great Video Marketing Ideas

by Amy · Comments (12)
04 Aug

Developing marketing ideas that will attract prospects and cultivate clients is one part of my business that I love! Over the last couple of years I’ve been talking to everyone about creating videos. There hasn’t been a business yet that couldn’t benefit from creating videos. Hardly a week (or a day) goes by that I am not tempted to click on a video in Facebook and watch. If you haven’t started using videos for marketing your business, you are missing out on a popular tool.

Now, you may be thinking one of these things:

  • I don’t know what kind of video to create. (of course that is why you need to continue reading…)
  • I don’t have access to good video equipment.
  • I hate to be in front of the camera.

Creating VideosHere’s the good news! You don’t need expensive equipment, I’m going to give you a lot of good ideas, and most of them don’t require you being in front of the camera! Most businesses can create a short video – 30 seconds to no more than 2 minutes – using a low-cost video camera. There are lots in the $175 range. I have a Kodak Zi8 that does a great job. Someone you know may have a Flip camera. Easy to do: Power on, shoot video, upload to YouTube, and post.  And honestly, I’m sure a lot of the videos that people create are taken using their smart phone.

Now, you’ve got the camera. Where are the ideas? Here are some of my favorites.

  1. Give a tour of your office or location. Let us see what’s going on inside. You might show us the shop where your products are made, or introduce us to your customer support person. If you are a restaurant, how about a peek inside the kitchen. If you are a retail store, show us some of your wares.
  2. Interview someone in your office. It’s nice to see and get to know the people you are working with.
  3. Interview some of your clients – we’re talking video testimonials. Many would be very happy to oblige. Just ask!
  4. Do some before and after videos. This could apply to building a house, style makeovers, personal organizers, or updating a website. Another variation that might fit some clients is explaining how your product works, or applications for your product.
  5. FAQ’s are great to create videos for. What do people always ask you? Create a series of videos answering one question in each video.
  6. Do regularly scheduled tips. Search for “legal minute” or “marketing tips” or something similar inside YouTube. You will find a lot of people give out tidbits of information in this fashion. If you are a fitness expert, create a video showing the proper way to do each exercise.
  7. Do a video blog. This would be just you sitting in front of the camera telling the story or teaching the information in the way that you would have written it down.

Most of those ideas can even keep you off the video if you are not interested in being in them. Find someone else to be in the video if that is an issue. However, there is great power in building relationships if prospects can actually see you. Don’t miss out on that! Another tip is to vary the setting of your videos. One time you might be in your business outfit at your desk. Another time you might be outside on your patio in more casual wear. The viewer is more interested in what they are going to learn from you than what you are wearing or how your hair looks. (Depending on your business, you will have to use good judgement as to how casual you can go. I’m a firm believer in looking presentable at all times…)

Are you using videos yet? Please share some other video ideas in the comments!

Comments (12)
Categories : Computer Ideas, Marketing Ideas, Social Media, Video Marketing
Tags : business ideas, creating videos, inexpensive marketing ideas, Kodak Zi8, Marketing Ideas, technology, Video Marketing, videos
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