My daughter is a blogger – a great blogger. And she writes just like she speaks, which is perfect for me because it’s just like talking to her on the phone. She still has that smart-alecky tone, and somehow manages to capture the interest of many people each day. So my blog post today is going to focus on what she is doing right that is capturing everyone’s attention.
1. She knows her target audience very well. Her blog is on Runner’s World.com, and since she is a runner, it talks a lot about running, training, and racing. She also talks about something else that runners like: food! What she talks about gets people commenting.
2. She is very personable and authentic. Her personality comes out loud and clear. She isn’t fake, and she let’s people see into her life just a little to let everyone know that she’s a real person. Your blog should reflect who you are. If you are inauthentic-that shows-and people will not be drawn to you.
3. She includes pictures whenever possible. Everyone loves to see photographs of what other people are seeing and doing. That makes the blog post much more compelling and entertaining.
4. She keeps the posts short. Most are only a few paragraphs. She says what needs to be said, throws in her “carrie-isms” and is done.
5. She gives comments on other blogs, and therefore, other bloggers comment on her posts. A normal day would have 15-20 comments on her post. That’s really great! You’ve gotta build that circle of blog support. Find blogs that have similar themes and/or audiences and become of part of their world. Comment (genuinely) and build relationships with other bloggers. They will reciprocate. That’s part of the cycle.
It makes me so proud to have a little blogger in the family!