Four years ago I held a fun series called The Marketing Olympics™. Through a series of webinars and conference calls, participants learned 5 key marketing areas (my own 5 Olympic rings) and ideas to win the Gold, Silver or Bronze medal, or why they might not even make the team.
This year, I’ve turned the ideas into a series of posts and graphics that will be posted on social media in the week leading up to the start of the Olympics, and then daily through the Olympics. Watch my Facebook page, LinkedIn and Twitter.
Do you want an example? Here’s a marketing idea and how you placed, based on how well you have implemented it:
Bronze Medal – Occasionally one of my clients will refer someone to me. I’m grateful when that happens; it just doesn’t happen often enough. Sometimes I don’t get around to talking to the referral and then after a few weeks I figure it’s too late and don’t ever connect with them. I could have gotten more business if I had followed up there. Plus, I’ve never properly thanked the person who gave me the referral. Who’s got time for all of that?
Silver Medal – I have asked past clients to refer me a few times. It makes me feel uncomfortable, though. Sometimes I still drag my heels about connecting with the referral. I guess I’ve gotten some business from it, so it would be worth it to do a better job here. There are a lot of things I should be doing, but I can’t remember them, and I usually forget a step or two.
Gold Medal – I put a great system in place last year for asking for referrals. It’s working well, and I have a growing number of new clients that come through that pipeline. My marketing is going smoothly for this, and I don’t feel uncomfortable about it anymore. It really works!