Developing marketing ideas that will attract prospects and cultivate clients is one part of my business that I love! Over the last couple of years I’ve been talking to everyone about creating videos. There hasn’t been a business yet that couldn’t benefit from creating videos. Hardly a week (or a day) goes by that I am not tempted to click on a video in Facebook and watch. If you haven’t started using videos for marketing your business, you are missing out on a popular tool.
Now, you may be thinking one of these things:
- I don’t know what kind of video to create. (of course that is why you need to continue reading…)
- I don’t have access to good video equipment.
- I hate to be in front of the camera.
Here’s the good news! You don’t need expensive equipment, I’m going to give you a lot of good ideas, and most of them don’t require you being in front of the camera! Most businesses can create a short video – 30 seconds to no more than 2 minutes – using a low-cost video camera. There are lots in the $175 range. I have a Kodak Zi8 that does a great job. Someone you know may have a Flip camera. Easy to do: Power on, shoot video, upload to YouTube, and post. And honestly, I’m sure a lot of the videos that people create are taken using their smart phone.
Now, you’ve got the camera. Where are the ideas? Here are some of my favorites.
- Give a tour of your office or location. Let us see what’s going on inside. You might show us the shop where your products are made, or introduce us to your customer support person. If you are a restaurant, how about a peek inside the kitchen. If you are a retail store, show us some of your wares.
- Interview someone in your office. It’s nice to see and get to know the people you are working with.
- Interview some of your clients – we’re talking video testimonials. Many would be very happy to oblige. Just ask!
- Do some before and after videos. This could apply to building a house, style makeovers, personal organizers, or updating a website. Another variation that might fit some clients is explaining how your product works, or applications for your product.
- FAQ’s are great to create videos for. What do people always ask you? Create a series of videos answering one question in each video.
- Do regularly scheduled tips. Search for “legal minute” or “marketing tips” or something similar inside YouTube. You will find a lot of people give out tidbits of information in this fashion. If you are a fitness expert, create a video showing the proper way to do each exercise.
- Do a video blog. This would be just you sitting in front of the camera telling the story or teaching the information in the way that you would have written it down.
Most of those ideas can even keep you off the video if you are not interested in being in them. Find someone else to be in the video if that is an issue. However, there is great power in building relationships if prospects can actually see you. Don’t miss out on that! Another tip is to vary the setting of your videos. One time you might be in your business outfit at your desk. Another time you might be outside on your patio in more casual wear. The viewer is more interested in what they are going to learn from you than what you are wearing or how your hair looks. (Depending on your business, you will have to use good judgement as to how casual you can go. I’m a firm believer in looking presentable at all times…)
Are you using videos yet? Please share some other video ideas in the comments!