Because LinkedIn is so important for pretty much every business person, it’s constantly a hot topic.
There are a lot of functions that most people aren’t aware of, so that’s the subject of today’s feature article. Using these 5 things will help you build relationships and showcase that you are one of the LinkedIn “cool kids.” And that’s bound to get the phone ringing…which is the point!
- Download your connections
You spend time connecting with other LinkedIn users. Wouldn’t it be awesome to have a list of all of your connections’ name and contact information? Well, guess what? You can! It’s called “getting your archive.” Here’s how:
One way is to go to this link – https://www.linkedin.com/mynetwork/contacts/
Then click on the following action to export contacts.
Now select the option as shown below.
From this page you can request the archive of your data. In a few minutes you’ll receive an automatic email with a link to your exported data. The contact information is in a file called contacts.csv, which you can open right into a spreadsheet program like Microsoft Excel. It will have first name, last name, company, title, phone number and email address. Bazinga!
- Add special characters to your profile
If you’ve been using LinkedIn at all, you know that there is no formatting capability in your profile. By that I mean that when you fill in your name, headline, Summary, past job Experiences, etc, you can’t bold, italicize, underline or change font styles or sizes.
(EXCEPT when you are publishing an article. More on that another time.)
Why is that important? Because without formatting, your profile is boring, if not difficult to read. Sure, you can use pretty much any key on your keyboard. So, a bullet could be created by using ** or # or >. woohoo.
Instead, consider using some special characters that aren’t shown on your keyboard. How?
There are Unicode key codes that you can use. Luckily, the simplest way to get them into your profile is to cut and paste from someone else’s profile OR from a document in the following link. Here are what just a few characters look like. Click for the document linkedin profile symbols and then just cut and paste into your own profile.
- Attach videos, graphics, photos, links and upload documents
In my work with clients, we talk about what kinds of content to share on their profiles and in posts and articles. As far as your profile is concerned, you may remember that attachments are allowed in your Summary and for each past job Experience. This creates a visual portfolio and adds dimension (and color) to your profile.
Brochures, videos you created, commercials, photos and information about awards you’ve won, links to your website, demonstrations of your product, podcasts you are in, a link to your email opt in, and more.
How to add them:
When in edit mode in your profile, scroll down to see this:
Then click on “Upload” if you want to upload a document, photo or graphic. Just follow the directions on the screen. Or click on “Link to media” to share a link to your website, a YouTube video or other internet URL.
- Attach PowerPoints via Slideshare
Another kind of content to share is copies of your presentations. You may not have a video or flyer, but it’s likely that you have created a PowerPoint or slide presentation. Through LinkedIn’s own SlideShare.net slide hosting service, you can add content that showcases your expertise.
Basically, you create an account at www.slideshare.net and upload content there. You have the option to then share it on SlideShare and add a link to it in your LinkedIn profile.
- LinkedIn Learning (previously known as Lynda.com)
Not only did LinkedIn purchase SlideShare (see #4 above), it also acquired Lynda.com. It’s now known as LinkedIn Learning. This is a learning platform with online courses.
You can access both SlideShare and Lynda from the “Work” menu on the toolbar. What kinds of courses are available? Here are some random things that jumped out. There are oodles more, ranging from the expected to the unexpected.
- Always wanted to have music lessons? Great –Try LinkedIn Learning and learn to play blues guitar, teach yourself piano, and much more.
- Want to learn how to draw or paint? No problem. LinkedIn Learning can set you up.
- Need to know about project management, leadership or social media? Fine. Check out LinkedIn Learning.
The courses available are all on-demand and on-line videos. While some are free, most are not. You pay only $30/month for unlimited access to a crazy big variety and number of courses. If you already have a Premium account (paid LinkedIn account) you get access to Learning at no additional cost.
Go take a look at the Learning option. Each course is broken down into short modules and includes a nice description, how long each video is and shows the transcripts of each recording for those who like to read along or refer back to content. There are accompanying exercises, too.
All of the courses available fall into business, creative or technology. Bonus: You start with a free month! This is certainly something to consider subscribing to if you need to add a few skills into the mix.
Did you learn something you didn’t know about LinkedIn? Now you can tell why I love it so much. The possibilities are endless. But set a timer when you log in, else you may get sucked into the LinkedIn vortex.