Deep Diving

Yesterday I was listening to a recorded teleseminar on my MP3 while at the gym. The speaker, Allison Babb, was saying that we should be listening to what our existing and target clients’ needs are. Write down everything they are saying, and don’t be thinking: “I don’t know how to do that.” That pointed up a good lesson. Often when I am talking to prospective clients they ask for something I don’t offer.  And granted, it’s okay that I may not want to provide that particular solution for the client. But I shouldn’t make that determination just because I currently don’t know how to do it. I am going to step into whatever is holding me back because that is often based on lack of information instead of not wanting to do a task.

For example, lots of clients want help with SEO. While that is not currently something I offer, I am learning that my reluctance has more to do with not understanding what is involved in good SEO practices, rather than not being interested in doing this for clients. It’s a little mind shift for me and will have the potential to open up more opportunities this year. So, I am keeping my list of things that my clients already tell me they need, and then investigate them to see if it is something I want to offer. By investing a few days (or more) deep diving through a topic I may discover that what I originally shied away from may now be a perfect match.

What new things should you be investigating?